What is SEO? The definition of Search Engine Optimization is a form of online marketing that grows visibility on search engines, such as Google, unpaid, so organically. Think about it, when you are trying to figure out an answer to a question, what do you do? Studies show that when people use search engines, they are using them to research answers or looking for data before making a decision. Others use search engines for online shopping or entertainment online. On any day, over 2.2 million people use Google alone, to search online. Being on the number one search page on Google can make the difference between a business or brand that is flourishing and one that is failing. Search engine optimization is essential to effectively market your business or brand.
A lot have heard of SEO, but do not understand how it can actually help your business grow. So, how does using SEO help your business? Using SEO will create an interest in your business or brand for your target audience, since an audience will be more likely to find the website while searching certain key terms. You can have a beautiful website, but if it is not optimized for people to search for it, who will see it? Key terms are an important factor when it comes to having effective search engine optimization. Knowing what key terms are best for your target audience will help you understand what your target audience truly wants out of a product or service. Once you understand what your target audience is looking for, you can continue to gain new consumers and keep current consumers. Usually, your website will be the first point of contact with your target audience. So being on the #1 search page of Google can make a difference in whether you are a successful business or not. SEO is one way that a business can increase its profits, yet not spend nearly as much in the marketing department. SEO is better for ROI (Return On Investment) due to the fact that it has the ability to boost sales at a fraction of the cost of other online marketing strategies.
There are a number of ways to incorporate SEO into your business’ marketing strategy. Creative and technical skills are needed in order to properly construct a website that is largely viewed organically. The way your website is built, the words on each page, even the way you link other sites on your web pages, can enhance your visibility on search engines. More visibility, more viewers, more sales. SEO should be viewed as investment, not a cost when it comes to building and executing your marketing strategy. Being listed at the top of a search page will not only increase website traffic, but it will also increase the trust and credibility your audience will feel about your business while viewing your website. So, how does SEO help your business? Overall, SEO is one of many marketing strategies you can utilize in order to expose your business to your target audience, but it is one of the most effective and least costly strategies you can easily incorporate into your marketing plan.